Press release tool for small companies and individual inventors

Most large companies have media contacts and the infrastructure in place to generate publicity about recently filed patent applications and issued patents. Some companies seem to make announcements about every major patent milestone. How can a small company or individual inventor generate this kind of publicity?

ereleases.com is a service that offers press release writing and distribution. Although we have not used this service, more information can be obtained from this press release in Google news. The release comes from a small, one-product company in Florida.